In the World of Business the Processes of Change, Innovation, Re-Invention etc are Critical Factors in Decision Making for a Company to SURIVIVE and to THRIVE especially during hard times like we are in right now globally.
To Survive and Thrive we need to Look at the World and Examine GIF with NEW EYES.
=> Following the Meeting and Deliberations of TOP GIF Leaders/Members at the GIF Headquarters at Commerce House on Tuesday 2nd February 2021 and in line with Feedback and Suggestions we have gotten from ALL Regional Leaders and members, we have distillied the Suggestions and we need to Re-Invent, Innovate and Re-Think our “Go To Market Startegy”.
Below are Some of the “CRITICAL SUCCESS FACTORS” that we have used as Yardsticks to Gauge the Feedback and Observations from GIF Leaders/Members.
A => The World Economy is Going through the Most Difficult times ever witnessed in a Century due to COVID-19.
B => Businesses in the Streets of Most Cities/Towns like Nairobi, Mombasa, Nakuru, etc have closed down or terribly struggling.
C => There is Very Little money in circulation and $89 is not a walk in the park for most People Right Now.
D => Most People are living Hand to Mouth and looking for daily cash to Pay their Bills and Put food on the table.
2. TARGET MARKET – (YOUTH, STUDENTS & JOBSEEKERS) :-
A) The Youth, Students and Job Seekers who form 70% of the Population and form the Bulk of GIF Customers base.
B) Most Campuses are admitting Students in Shifts and NOT ALL the Students are Back in Campus.
C) Most Youth, Students and Job Seekers cannot Easily Afford $89
No Matter how good or valuable a Product/Service is, if its NOT Affordable to the masses it will be Difficult to Penetrate the Market.
Leaders/Members analysed that due to COVID-19 Pandemic, the “ECONOMY” and our “TARGET MARKET” the $89 Upgrade FEE IS NOT EASILY Affordable.
4. CONVERSION RATE
For a Business and a Network Marketing Payplan to be effective the Conversion Rate From “PROSPECT” to “CUSTOMER” to “BUSINESS BUILDER” needs to be Predictable and Favourable.
A => Since GIF began in 2012 we have at most times had a good Conversion Rate of approx 30%, meaning that for Every 100 Guests Who Attend BOM/SEMINAR about 30 of them Would upgrade when Proper Closing and Follow Up is done.
B => With the $89 Payplan the Conversion Rate has been below 7% meaning that out of Every 100 Guests who attend BOM only about 7 will Upgrade.
In Network Marketing “What Works is NOT IMPORTANT, What is Important is WHAT DUPLICATES”.
A => Only a FEW TOP Leaders are Getting Upgrades and MAJORITY of the members have NOT Been able to GET an Upgrade of $89 leading to Low Morale, Teams Shrinking and People Quitting the Business.
B => A good number of the 7 out of 100 that Upgrade request for a refund from Safaricom and Others Never Pick Calls from Upline/Inviter.
C => Many Guests Deposit Funds and later Ask for Refund from Safaricom before they Complete the $89
D => The $89 Payplan is ALSO Very Difficult for a NEW MEMBER to DUPLICATE if they are Far away from the GIF offices or if they are doing GIF PART TIME.
E => Our Research Shows that Chances of the NEW Members Who have Upgrade at $89 Being able to DUPLICATE to EVEN Recover their Investment and Build a TEAM are ALMOST ZERO.
=> For a long time GIF was the Only Online Marketing Program in Kenya and East Africa.
=> Up to March 2020 there were very few competing companies in the Online Marketing Arena in Kenya.
=> Since March 2020 we have witnessed the proliferation of so many Online Cryptocurrency Scams.
=> There are So Many Small so called Online Programs some of them being run from Cyber Cafes and Briefcases of undisclosed owners.
=> Most of these tiny programs dont have Legitimate Products/Service and they Charge $5 to $10 Joining Fees and Close down as soon as the Owner has pocketed what they wanted.
=> Definately these Fly by Night, Briefcase Programs are causing huge confusion in the market place.
7. RURAL MARKET (MASHINANI)
=> The Regional Offices in Nakuru, Mombasa, Eldoret, Kisumu and Kakamega and rest of the country are really Struggling with the $89 Payplan.
=> 98% of the Upgrades we have gotten at $89 are mainly from Nairobi City which has a Higher Income per Capita and we have Clearly established that the Rural Areas (Mashinani) are Strugging to Sell and Duplicate the $89 Payplan.
Definately with ALL the challenges listed above there can be no retention.
9. EAST AFRICAN MARKET – 296 MILLION PEOPLE
We are Sorrounded by a Huge Market in Africa and Esspecially East & Central Africa, Uganda, Tanzania, Rwanda, Ethiopia, South Sudan, etc and GIF Needs to Re-Invent, Innovate and Repackage itself to be able to Penetrate this HUGE market.
Below are the Approximate Population of East & Central Africa and Majority of these people are Youth, Students and Job Seekers
– Uganda – Approx 45 Million People
– Tanzania – Approx 60 Million People
– Rwanda – Approx 13 Million People
– Ethiopia – Approx 114 Million People
– South Sudan – Approx 11 Million People
– Kenya – Approx 53 Million People
=> For a Payplan to Stand the TEST of Time and to be Sustainable it Must NOT ONLY Embody ALL the Factors Listed above But Must also be LUCRATIVE (PROFITABLE) to the members.
=> Getting to Create a Balance between a LUCRATIVE PLAN with an AFFORDABLE (LOW UPGRADE FEE) is Very Difficult and there Must be Several Trade offs.
GOOD NEWS – NEW EYES
The GIF CEO, (Fondly Refered to as the “PROF of Network Marketing”) because of His 16 Years of International Experience in Network Marketing, has been able to look into GIF with NEW EYES and we will be Launching a New Affordable Payplan that meets ALL the Critical Success Factors Analysed above.
LAUNCH OF THE NEW PAYPLAN
=> On 15th FEBRUARY 2021, We Will Launch a Payplan that is HIGHLY AFFORDABLE to Students, Youth, Job Seekers, Informal Sector, Rural Towns (Mashinani), East Africa, Entire Africa and the World at Large.
=> The Payplan will be Much MORE LUCRATIVE than the Existing $89 Payplan to ALL New & Old members.
=> The CONVERSION RATE of New Payplan will be Between 40% to 50% meaning for every 10 Guests You Invite you will get 4 or 5 Upgrades.
=> Most Members will be able to Earn Ksh 5,000 – Ksh 10,000 DAILY.
=> The Payplan will DUPLICATE FASTER that the current $89 Payplan.
and DUPLICATE Faster that the Existing $89 Payplan.
=> RETENTION & SUSTAINABILITY:- A Payplan that is Highly Affordable, High Conversion, Highly Lucrative with High Duplication Will Definitely Ensure RETENTION and Long Term Sustainabilty.
=> CHECK COMPETITION:- The New Payplan Will Totally Vanquish ALL the Fly by Night Cryptocurrency Scams being Peddled around and the Small Briefcase Companies that are Operating from Cyber Cafes as their Headquarters and causing total confusion in the Market.
WAY FORWARD & COUNTDOWN TO NEW PAYPLAN
1) ALL Members Should Continue Inviting Massively and Upgrading their Guests
2) ALL EXISTING Members SHOULD Ensure they have an ACTIVE RENEWED Account by CLOSE OF DAY on SUNDAY 14th FEBRUARY 2021.
3) MAKE A BIG CAMPAIGN IN YOUR TEAMS TO HAVE AS MANY MEMBERS RENEW THEIR ACCOUNTS TO ENJOY THE FEATURES OF THE NEW PAYPLAN.
JOIN GIF FACEBOOK PAGE FOR UPDATES:-
INFORM ALL YOUR MEMBERS AND STAY TUNED FOR UPDATES OF THE LAUNCH OF THE NEW PAYPLAN